You could say it's an integrated youth brand. Then add that it's a multi-platform portal. And then slip in that it's a cross-media platform as well.
And then summarise that simply put, it's an integrated portal for cross-platform youths. What?
Or you could just say it's high time there was a show for people who care about music, who are interested in issues that affect their lives and want to see it everywhere. And that's exactly what jtv intends to do...
Switch on, log on or download new music, interviews, current affairs, documentaries and comedy that takes triple j's irreverence, independence, authority and attitude, and brings it to life in a whole new dimension: triple j tv.

Viewers can win the table scraps left over by the artists we interview. They do so by going to the web site and answering a question/completing a sentence that relates to the artist.
This comp has now closed but triple j tv will be back in February 2009 with some fantastic new comps and prizes for you to win.
Week 1
Laura Nass - Cat Empire stuff Metric is old-fashioned and those empirical cats know how to live it up!
Week 2
Connor MacRae - John Butler's left overs I wish I had a butler because then i could get rid of my mum.
Week 3
Rob Brown - Seth Green & Matt Senreich stuff It is green, every one/thing should be/think green
Week 4
Alexia Dickson - Datarock's left overs There is very little air within them and the synthetic fibres will no doubt irritate the skin.
Week 5
Shane Dobbie - QOTSA's left over stuff The Stone Age should NOT become a republic, because then there would be no Queens of the Stone Age!